1. Conducting in-depth research on industry-related topics in order to develop original content
2. Developing content for company websites and product descriptions.
3. Conducting keyword research and using SEO best practices to increase traffic to the company website
4. Creating compelling headlines and body copy that will capture the attention of the target audience
5. Identifying customers’ needs and recommending new content to address gaps in the company's current content
6. Brainstorm with the editorial team for new ideas and strategies for effective content
7. Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement